Keyword Research Strategies

Keyword research is the most critical first step of your SEO campaign. It provides you with search data that can help answers questions like:

• What are your targeted people searching for?
• How many people are searching for it?
• In what format do they want the information? 

Without keyword research, it’s almost impossible to produce content that you can rank in search engines. 

In this chapter, you’ll learn to discover keyword ideas and then prioritize and choose keywords for SEO.