Pay Per Click & Logo Design
The goal was to increase the number of online bookings for Ultrasound Courses on the new site. A PPC campaign was needed in order to increase traffic to the website and split-test conversions. Campaigns were set up to test the best marketing message to see if different groups of people were influenced by different adverts. Landing page split tests were done while tracking the different stages of the buying process to see where drop-offs occurred.
6000 clicks were received per month for the first three months. The split test revealed that the JMIMS brand name was particularly popular in the local market. The conversion rate for the entire campaign increased by 130%, the CPC decreased by 51%, and there was an ROI ratio of 25:1 with a return of R25 for every R1 spent.
SEO, PPC & SMM
Mehak Institute are a leading coaching center for NEET, JEE Main, IIT JEE-Advanced. Conversions were the top priority for Mehak Institute.We have been working with them for a long period of time. We started off by providing SEO combined with Google Adwords and Facebook Marketing for them on their old site.
Over the following months, we carried on improving results and conversions for them and they now sit in some of the best positions for the keywords that they’re targeting. Our efforts were not wasted because we now have a great relationship with Mehak Institute as we continue to build their online presence as well as improving their results month by month.
In-House Digital Marketing Team Establishment
Aviconn had been around for a while and they were thinking scaling things up now. The primary goal was to have a team which can work closely with senior leadership. We decided to hiring people with right skillset and providing them on the job training for the subject.
The team is playing a pivotal role in increasing the online operations.