Advanced Keyword Research- The Ultimate Guide
In this video, I’m going to tell you the most advanced 6 steps process to do keyword research.
This is not just any random advice I’m going to give you. Rather it’s over a 5-years tested formula that’s helping me generate a huge traffic.
I’m Hemant Sharma, the founder of Ad School Master helping non-techies generate higher rankings and more traffic.
If you want to generate the best possible keywords for your business then just keep watching.
Unfortunately most of the advice I initially read about finding keywords that help in generating conversions didn’t actually work.
You know the kind of advice I am talking about. Go-to google keyword planner, pop in your keywords. And grab a few keywords on the basis of the amount of traffic they get.
But there are two big problems with this approach:
Problem#1, Many marketers out there are doing the same thing. If you also do that you find yourself in a huge competition. Plus you also miss on all those related keywords to get in front of your buyers. I am talking about the keywords that are not only less competitive but highly convertible.
Problem#2, Yours buyers don’t want to be sold to. No buyers want to be sold to. They want to do their own research, in their own time. So when you target your buyers only when they search the exact keywords you miss out on a lot of related keywords to get in front of them.
Because google keyword planner doesn’t tell you the questions your buyers are asking online. It doesn’t tell you the traffic that converts into the leads and revenue.
To avoid this problem I created this a 6 steps advance keyword research. All the beginners watching shouldn’t miss the bonus tip at the end of the video.
Without any delay let’s dive into step 1.
Step 1. Know Your Buyer
Who is your buyer? Where does your buyer go for information? What kind of questions your buyers are asking online? Let me explain to you with an example, Like in my case I am selling seo services.I know the buyers interested in these kinds of services hang out on platforms like seo forums or may be on digital marketing communities.
So I went to these forums to figure out the kind of topics my buyers are interested in. I figured out that my buyers are asking questions like white hat seo training, link building, keyword research, how to rank in google. And you know these keywords have nothing to do with seo services.
But I stillI created content around these topics. Now whenever my buyers go online and ask questions they find me.
You know the biggest benefit of it. Whenever my buyers will be ready to make a purchase. They will definitely look for my business.
That’s the power of keyword research.
So, How do you know who is your buyer?
Let me take an example, Say you have a website selling air purifying plants. Yours buyer could be someone living in a city having lots of toxic air. Hence your buyer is a city person having lots of air pollution problems. It is that easy to figure out who is your buyer.
Now is the time to find out the topics your buyers are interested in? That leads us to our next step.
Step 2. Find The Topics Your Buyer Is Interested In
It’s simple. Find out your potential buyers and try to figure out the kind of platforms they spend time on.
For example, in my case my buyers usually spend time on platforms like Search Engine General, Seomastering.com, Moz.com etc
In your case, these platforms could be Pinterest, Instagram, Youtube, LinkedIn, Facebook,…
Once you have figured the platforms your buyers spend time on. Now It’s the time to figure out the kind of topics they are interested in.
Again like in my case, my buyers are interested in white hat seo training, link building, keyword research and how to rank in google.
So I created a list of the topics my buyers are interested in.
Once you have grabbed a handful of topics. It is the time to find out keywords for the topics.
Step 3. Find Keyword Ideas
Here is a list of my 5 strategies to find the keywords
Strategy Number 1: Google Suggest
Head over to google. Type in your topic but don’t hit enter. Now you will see that Google is suggesting you the related keywords other people are asking. These are the long tail keywords you can go after.
Now leave some space before your topic. you will see a completely different set of keywords with prefixes.
Strategy Number 2: Google Searches Related to feature
Head over to google. type in your topic. Hit enter. Now scroll down to the bottom of the page. You will ‘searches related to feature’. These are the questions your buyer is interested in and you can target them in order to give your customers a solution.
Strategy Number 3: Quora
Quora is a massive platform for questions and answers on almost every topic on this earth.
You can simply go to quora and search your topic to find useful keywords.
Strategy Number 4: Wikipedia
As we all know it’s an online encyclopedia. It’s a goldmine for keywords. Simply head over to wikipedia. Search for your topic and keep an eye for links and words and phrases. These are closely associated topics to your topics. Hence can be potential keywords for your content.
Strategy Number 5: Amazon
Here are the two important things I want you to look out for:
First, amazon customer questions and answers and second, amazon customer’s reviews
Especially if you’re an ecommerce website then can’t afford to ignore amazon.
Ok. By now you have a long list of keywords. Now the time is to choose the best keywords from the list. That leads us to our next step.
Step 4. Commercial Intent
You will have to assess each keyword’s commercial potential.
You want to ensure that keywords you want to choose don’t only attract traffic but attract you buyers too. Monetizing your website is the ultimate goal. Isn’t it?
So you will have to carefully choose the keywords that will attract people to purchase from you. When I started off I made this huge mistake that I ignored the commercial potential of the keywords. Result was that I was getting traffic but people were not buying from me.
Hence I do not want you to avoid this very important aspect of commercial intent. Commercial intent simply means how likely a potential buyer is ready to make a purchase from you.
There are 2 simple and free ways to find out the commercial intent for your keywords:
First: Go to google keyword planner. Pop in your keyword and pay close attention to the suggested bid column. The suggested bid means how much an advertiser is ready to spend on that very keyword for a click. Obviously the higher the suggested bid, the more valuable the keyword is.
Second: Another way to figure out commercial intent of the keyword is even simpler: go to google and type in your keyword, hit enter and see how many paid ads are showing on that keyword. Obviously more paid ads mean higher commercial intent.
Step 5. Search Volume for the Keywords
Google keyword planner doesn’t show you the exact volume unless you’re running a paid campaign.
So how will you know the exact volume for your keywords?
There’s a limited free tool SEMrush that gets the job done for you. Just type in your keyword in SEMrush and they will tell you how much traffic your keyword gets.
Sometimes you get stuck with two keywords having similar volume and commercial intent. Which one of the two will you choose? that leads us to our next step
Step 6. Google Trends
Google trends can provide the best solution to your problem. Google trends shows you keyword growth.
For example you are struggling between 2 keywords. One keyword is “google ads” another keyword is “google adwords”.
Simply head over to google trends and you can see that one keyword google ads is growing in popularity while the other keyword google adwords is dropping. Obviously you will go with the keyword which is growing in popularity.
Now the time is for today’s bonus tip. I could have finished the video here but I want to share a very important bonus tip especially for beginners.
Bonus Tip for Beginners: Keyword Difficulty
What is Keyword Difficulty?
Keyword difficulty means how much difficult it is to rank on that keyword. Every keyword has their own difficulty scores. Higher the percentage, you’ll need to make more efforts to outrank your competition for the targeted keywords.
Targeting the keywords on the basis of keyword difficulty score is a very important step for beginners. If you’re a new website then it gets very difficult for you to target keywords having a keyword difficulty score above 80 according to SEMrush.
Because keywords are not the only factors that will decide rankings. It definitely needs more than that in order to rank in google.
So if you’re a single man army then my recommendation to you is do not target keywords having a keyword difficulty score above 80 according to SEMrush.
I am sure if you follow these steps you will not only get keywords that will attract traffic but will also help in monetizing your website.
Once you get the list of keywords ready all you have to is you will have to produce content optimized around your keywords.
I’d love to know which of these strategies is new for you. Let me know in the comments.