How to start a Career in Digital Marketing?
Many people think it requires a lot of technical skills to become a digital marketer.
Well, that’s not true.
Hello everyone..I am Hemant Sharma. Welcome to my channel.
In today’s video, I’m gonna be walking you step by step through the entire process of starting your career in digital marketing from scratch.
Before even starting. I have a question for you.
Why do you want to become a digital marketer? Leave your answers in the common section below.
That will help me in making future videos according to your needs.
Step 1: Create a Website
Create your own website. The first thing I want you to do is I want you to start with your own website.
If you’re interested in creating a blog website or any kind of website you can do
with WordPress or if you’re interested in creating an e commerce website,
you can do so with either WordPress or Shopify.
The best way to learn digital marketing is having your own website.
Step 2: Find Your Competitors
I believe the site which you have created is in the industry you’re passionate about.
If you’re not sure about your competitors, then head over to Google search industry keywords.
Copy the top URLs and feed them into a tool called SEMrush.
Head over to organic research under Domain Analytics. This will show you how much traffic your competitors getting.
Location wise. And It will also show you the top pages your competitors getting traffic from, and it will also show you top organic keywords your comparator is getting traffic from
Step 3: Create a Better Content
Create better content since you have basic understanding of amount of traffic your competitors getting from the top pages and from the keywords.
I want you to dig in a little more, head over to backlinks analytics in the tool. It will show you number of websites which are linking out to your competitors website.
Once you have done that, head over to Social Toolkit, which you can navigate from the top left corner in the tool as SEMrush. Social toolkit will show you number of social share the content which is bringing to your competitors.
Number of backlinks Number of social share will tell you the popularity of the content.
Last thing I want you to consider here is head over to keyword research. Take all those keywords which have high cost per click high volume, but low such difficulty because these are the keywords easiest to rank for when you’re starting off.
Now you have the best keywords, most popular content.
I want you to create a better content. Better content means better videos, better text, better images.
Step 4: Promote Your Content
Next thing you need to do is promote your content. Link out to all the websites which are linking out to your competitors like you’ve seen it in the previous step.
You can tell them about your content, and you can also write emails.
Reach out to all the people and tell them about your article. You can also write them emails like
I was searching for some content to read about [TOPIC] this morning. And I came
across your excellent post [POST TITLE].
I noticed that you linked out [XYZ ARTICLE].
I have a similar one that came out but mine covered 1, 2 and 3 that theirs didn’t.
It might make a good replacement for the [XYZ ARTICLE].
Either way, I hope this helps you and have a great day!
I want you to write 100 emails for every article you publish. You’ll start noticing that people have started linking out to you.
It will not only boost the reach of your website but it will also give your website a referral traffic and referral traffic is huge.
Simultaneously you can also start promoting your website with social share.
Step 5: Collect Email
It’s not just about getting traffic.
It’s more about building relationships with your customers. Giving them more personal experiences with your businesses and this is not possible without having their emails.
Step 6: Start Selling
Start selling something. Your digital marketing skills are incomplete if you haven’t sold
anything on digital platforms, you can experience that with affiliate marketing or Google AdSense.
Or you can also start your own e commerce.
Once you start selling on digital platforms, you will have 360 degree digital marketing exposure.
In case if you need any further assistance, feel free to comment below your questions or check out my ad agency adschoolmaster.com I’ll be more than glad to help you out.
Thank you for watching the video.