A-Z SEO Glossary 2021
Being a beginner–you naturally encounter with unknown SEO terms, if that’s the case–you’re in the right place as this ‘SEO Glossary of Terms’ will help you build a search engine vocabulary. Bookmark this page because this is going to be your best companion during the SEO learning process.
SEO BASICS GLOSSARY
Above the fold – Above the fold refers to the upper area of a webpage that is visible without a user scroll down.
Ahrefs – Founded in 2011 by Dmitry Gerasimenko, Ahrefs is a SaaS SEO platform most popular for its backlink discovery tool, Site Explorer.
Algorithm – Algorithms are the programs used by search engines to give you the proper solutions and answers to your queries.
Alphabet – Alphabet – full name: Alphabet Inc. – is Google’s new holding company as of August 2015. Based in California, the company has Google’s co-founders Larry Page as CEO and Sergey Brin as President. The largest subsidiary of Alphabet is Google Inc. and is also the parent company of other ventures, including Google Capital, X, Calico, GV, Google Fiber, Jigsaw, Nest Labs, Sidewalk Labs, and Verily.
Algorithm – Algorithm, sometimes shortened to ‘algo,’ refers to a set of rules that a computer program, or in this case a search engine, uses to make calculations or fulfill a task. It is most frequently used about Google’s algorithms. The PageRank algorithm is one of the most famous examples of a Google algorithm.
Authority – Authority means trust. When people search for something and land on your page – your website is credited with their trust. Authority can also earn when other web pages talk about you.
Bing – Bing.com is a search engine owned and operated by Microsoft.
Black Hat SEO– Black Hat SEO means the unethical practice of SEO guidelines. In this method, the website owner does not follow any proper guidelines of the search engine. It is used only to rank on SERPs and does not care about the website traffic or any income. If Google or any other search engine detects such websites, they can be deindexed and banned forever.
Blog – A blog is a part of your website where you publish various kinds of content that may be or may not be related to your domain name. A blog helps you generate more traffic to your website, thus helping you rank better on the search engine result pages. Just make sure that your content is relevant to your domain name and you publish the content accordingly.
Bookmark – Bookmark is a good sign showing that the user has saved your website or any link to your site on their browser for future references. It means that they liked the content on that particular link would like to use it sometime later in the future.
Cache – Cache or ‘Web Cache’ is a copy of the web document such as HTML Tags or Images or any other document of the websites that you have visited, stored, and used by the search engines. It can also be stored in your external hard drives. So when you visit back to those pages, the search engine uses the Cache, which helps to load the websites faster, reduces the bandwidth usage, and lowers the server load.
CDN (Content Delivery Network) – it is a network of servers that help in enhancing the page load speed. It is achieved by making a request to the nearest server whenever you search for something. Content is distributed to the nearby location using CDN servers. This lets them handle huge content without failure.
Click Bait – Click Bait is a technique used by bloggers to make users want to click on the links that they have provided. For this, they can name their articles provocatively or mysteriously where the user wants to know that what happens next or what this buzz is all about and end up clicking on the link provided. The primary purpose is to attract attention and draw more traffic to their website to make money.
Cloaking – Cloaking is a practice of showing content to the search engines, which is different from what is showed to the website visitors. Cloaking is used widely in the practice of Black Hat SEO which helps to manipulate the search engine. If caught, the site can be penalized or can be banned altogether.
Contextual Advertising – Contextual Advertising solely means the advertisements that are based upon the content. The user will find the ad which is entirely relevant to the content published.
Cost Per Click (CPC) – Also known as Pay Per Click, CPC means that whenever a user clicks on the ad, the advertiser has to pay an amount to the publisher that is the website owner. It is an advertising model to draw traffic towards the websites through ads.
Cost Per Thousand (CPM) – CPM is a marketing term. The advertiser has to pay a certain amount to the publisher based on the 1000 ad impressions generated. The “M” in CPM represents the Roman numeral for 1,000.
Content Management System – Content Management System, popularly known as CMS, is a software application that lets multiple users, with or without any backend knowledge, come under one roof and publish their content. For example, User A doesn’t know anything about the technical and backend stuff like Coding or HTML but still loves writing. So what User A can do is, join an open-source CMS software or application, and all he has to do is just write a beautiful piece of content and let the software do its magic of all the backend stuff, and then later he can publish it on the website. WordPress is one of the best examples of open-source CMS software.
Conversion – Conversion just means converting a unique visitor into a regular user. It can be done through various options like – Plugins, Mail Subscriptions, Sales, or Account signups.
Conversion Rate – Conversion rate is the percentage of visitors converting into their users or the percentage of traffic converting into sales leads.
Cookie – A web cookie or a browser cookie is a small data file that is stored on the browser. It mainly stores all the data and information about your login credentials, shopping carts, credit cards, passwords, website preferences, etc. So whenever you visit the same server that is on the same website again, you do not have to enter the details again. The web cookie will automatically do that for you.
Cascading Style Sheets (CSS) – Cascading Style Sheet is a style sheet language/code used to describe the different sections of your website – how it will look, the structure and the flow of the site, etc.
Directory – A directory here is an online directory with classified topics and pages. The best examples are Yahoo! Directory and DMOZ.
Dedicated Server – A dedicated server is a server that a client leases completely for itself from the server hosting company. It is dedicated to one single client’s website(s) and does not share it with any other client or company.
Domain Name – Domain name is a unique name of your website. You can purchase it from any top domain registrars at lucrative prices. You can check out all of these top domain registrars below –
Doorway – Doorway pages are the pages with the only purpose of spamming the search results and thus generating more traffic. It redirects the user to the different parts of the website, where ads are shown to make more money through high traffic. Such websites, once caught, are then penalized.
E-Commerce Site – An E-commerce website is where the retailer sells their own or affiliated products online.
Ethical SEO – Ethical SEO means that the site owner is using all the ethical and acceptable techniques and strategies to optimize their SEO.
FFA Directories or Pages (Free For All) – It is a directory or a page with many external or outgoing links. These links are not unique and thus hold no value on the results page.
Frames – Frames is a web page design where multiple pages or documents appear on a single screen. Currently, such web pages are not trusted much, so, are lower in the rankings.
FTP (File Transfer Protocol) – FTP is a commonly used protocol to exchange or transfer files over the Internet. FTP uses a client-server architecture that is completely secured.
Google – Google is a leading and highly trusted Search Engine in the world.
Google Search Console – Once you have indexed your site, you will need to regularly monitor its performance. Search Console is the platform that lets you know about the improvements and errors that can hamper your ranking on Google.
Hosting – Web hosting or simply hosting is the process of housing, serving, maintaining files, and giving internet accessibility for a website.
HTML – HyperText Markup Language is a coded language for Search Engines. They cannot read standard texts, so keep your HTML codes to the point and relevant to your domain so that your website can rank better.
Hunter.io – It is a tool used for finding out personalized email ids for email outreach. You can copy-paste the page URL in the tool and access a list of emails ids of people. You can also find a particular email id by typing in the name of the person.
Landing Page – Whenever you click on a link in the search result pages – the page you are landing on is known as a landing page.
Mirror Site – A site that has the same copied content as another website but with a different URL.
Money Site – A money site is an original site from where the owner makes money. He might have some other websites too, but it will all link somewhere to his core site, which will help him generate the final income.
Off-page SEO – Off-page SEO is a technique where the website owner relies on third parties to let your web page rank in the search results. It is by gaining relevant backlinks, incoming links, references, etc.
On-page SEO – On-page SEO is a technique where the website owner optimizes his website and web pages all by himself. There is no third party included in this. It is by optimizing the meta descriptions, adding relevant keywords, promoting it well on other platforms such as social media or via emails, etc.
Optimization – Optimization is done by the web page owners where they follow the guidelines of the search engines and strategize and optimize their content accordingly in the hope that they rank better in the search results.
Organic Search – Users do an organic search by asking a query or stating a phrase into the search bar to obtain the desired results/.
Organic Search Results – Also known as Natural Search Results
Page Rank – PageRank is a value that estimates the importance of the web page. SEO is a major factor in this, and it is measured between 0 and 1. It is an algorithm used by Google Search to rank the websites in their search results accordingly.
Panda – Google Panda helps Google to lower down the rank of low-quality and poor sites with thin content and increase the rank of high-quality websites.
Private Blog Network (PBN) – PBN is when you build many websites & blogs on domain names owned by you.
Penalties – Google penalizes websites that do not follow their webmaster’s guidelines and try to manipulate the search results by lowering down their rank in the SERPs or by banning them forever.
Penguin – Google Penguin is another update that helps them to catch the sites that are spamming the search results by buying links or obtaining them through link networks designed primarily to boost Google’s search rankings, and such sites would remain penalized even if they try to alter or improvise it. But, with its latest 4.0 update, the data refreshes in Real-Time and will catch spam link profiles as quickly as possible and keep away the low-quality sites from ranking well in the search results.
Plugins – Plugins are used to make your website extra customized. You can choose various plugins based on your business. It gives extra function to carry out tasks easily.
PPC (Pay Per Click) – Also known as Cost per Click, it simply means that the advertiser will pay the website owner or publisher whenever any user clicks on the ad. It is an advertising model to attract traffic to the website (for the website owner and advertiser) and to generate sales leads (for the advertiser).
Query – A query is a text entered into the search page to get back an answer.
Ranking Factor – There are various numbers of ranking factors that a search engine considers to rank a website in the SERPs. It takes into consideration the following factors:
The quality inbound links and backlinks
Meta Tags which includes Meta Keywords and Meta Description
Following White Hat SEO …
… along with several others factors.
Reputation Management – It is done by the companies in order have maintained an excellent reputation in the market. Website owners ensure that a good result is displayed to the user when they search for their company or website.
RSS Feed – It is a short name for Really Simple Syndication. A user can subscribe to this option to get the latest updates and notices from the website.
Sandbox – Sandbox is another index created by Google where they rank your link as a standby. It happens when Google does not rank your website or web page directly without any optimization.
Search Engine (SE) – Search Engines are the programs that search the entire Internet whenever a user puts a query, phrase, Text, or picture in the search bar to obtain desired and relevant results. Google, Yahoo, and Bing are some of the leading Search Engines in the world.
Search Engine Marketing (SEM) – SEM means promoting your website on the search engines results page through a paid form to rank on the first page and to generate more traffic and money.
Social Media – A social/online platform created for users to share their views and thoughts, interact with other people, participate in social gatherings and events and entertain the user by various means.
Social Media Marketing (SMM) – Marketing has done using various Social Media platforms like Facebook, Instagram, Linked In, Twitter, Pinterest, etc. Currently, it is one of the best platforms to advertise your product or service to generate more traffic, viewers, and sales leads.
Search Engine Optimization (SEO) – SEO is a method, technique, or strategy to rank your website better on the search results page. It is a way to attract more traffic to your website. A good SEO helps to increase the visibility of your site everywhere in the search engines.
Search Engine Results Page (SERP) – SERP is a page that is displayed when a user enters a query or a phrase into the search bar of the Search Engine.
Search Engine Ranking – It is the ranking of a website on the search engine results page depending upon its various ranking factors.
Search Engine Spam – Certain websites spam the search results by buying the links or using the various Black Hat SEO techniques. If caught, Google can penalize such websites or links and can even ban them permanently.
Spam – It is an unwanted and irrelevant message or links sent to a large group of audiences to advertise their product or service.
Spammer – Spammers are people who keep spamming the web.
Spider (Crawler, Bot, Robot) – Google spider is special software that crawls on a website, analyzes it, and sends the data back to Google, which helps them to index the page and rank them accordingly.
SSL Certificate – An SSL certificate is a digital certificate that authenticates a website and terms it as secure for visiting. It is a must for e-commerce sites where you make purchases and enter your account details.
Toolbar Pagerank – Toolbar Pagerank is a value that estimates the importance of the web page and is updated only a few times in a year and is not the same as the PageRank. SEO is a major factor in this, and it is measured from 0 and 10. It is an algorithm used by Google Search to rank the websites in their search results accordingly.
Traffic – Traffic is the visitors active on your website or your web page. The higher the traffic, the better are the chances to rank high on the search results page.
Traffic Rank – It is a traffic ranking and estimate of your website. You can compare your traffic with other sites too. One of the best tools you can use for this is Alexa.
Trust Rank – It is an analysis technique that separates good quality and valuable pages and spam pages by evaluating linking relationships.
Web 2.0 – Web 2.0 are the profiles built on free sub-domains with a bunch of quality blog posts.
Widget – Extra applications on the web pages which allow users to perform a specific action and provides various functions.
White Hat SEO – White Hat SEO is the complete opposite of Black Hat SEO. It means the ethical practice of SEO guidelines. In this method, the website owner follows all the guidelines of the search engine and does not try to manipulate the search results. Google also helps such pages to rank better in the SERPs.
Yahoo – Yahoo is also one of the top Search Engines.
Yoast – Yoast is run by Joost de Valk, developer of various plugins such as the Yoast SEO WordPress plugin.
Zero-Click Searches – Zero Click Searches are search results providing the answer to your query at the top of the SERP in a snippet form.
Zip – Zip is a compressed file format in which contents are compressed for storage or transmission.
KEYWORD PLANNING GLOSSARY
Keyword – A keyword is a short word or a long sentence that the user types in the search engine bar to derive precise results. The search engine optimizer should carefully choose a keyword to target and use in their content accordingly. The right keyword can generate a lot of traffic on the web page.
Keyword Density – Keyword Density is expressed in the percentage of how many times a keyword appears on that web page. It should be too high or too low. A good density of keywords helps the web page to rank better in the search results.
Keyword Research – There is in-depth research done on short-term and long-tail keywords which are supposed to be used in the next content which would be published. A proper keyword found through the Keyword research process would attract a broad audience and hence increase the website’s traffic.
Keyword Spam – It is spamming content or a web page with an unnecessarily high amount of the same keyword.
Keyword Stuffing – Stuffing content or a web page with an unnecessarily large number of keywords. But stuffing too many keywords may even cause a problem for you. If found, Google may penalize your website, which would affect your rankings.
LSI (latent semantic indexing) Keywords – These are the keywords that are around the same concept or topic. As Google doesn’t look at the number of keywords but the topics to understand the content, it is better to keep the content around topics and not keywords.
For example: If the main keyword is basketball, then LSI keywords could be: rules of basketball, right diet before a basketball match, right shoes for basketball, etc.
Long Tail Keyword – A long-tail keyword is larger than 1-2 words. Websites target short keywords, but there are times when users enter a complete sentence or a long-tail keyword in the search bar. For example, the site might target the keyword Writing blogs or blog writing due to the high search but forgets that sometimes long-tail keywords are searched even more, like How to write a blog.
Meta Keywords – Meta Keywords are the specific tags/keywords used to describe specifically that particular post. Search Engine reads those keywords and ranks them accordingly.
CONTENT OPTIMIZATION GLOSSARY
Alt text / Alt Tag / Text Attribute – It is a short name for Alternate Text. Alt Text is a description for Search Engines and your site’s HTML. Whenever you type a keyword, the images that are displayed on the SERPs contain those keywords. Google cannot see the image but can read the alt tag and display the results accordingly. So, the next time you insert an image in your article – do not forget to add alt text to the picture.
Anchor Text – Anchor text is a clickable text of a hyperlink. Whenever you read an article, there is a line or a word in blue color with or without an underline. And, if you click on it, you are redirected to the targeted URL. Now, you cannot see the URL directly, but you can see the anchor text. URL is different from the Anchor text. Anchor text in the HTML version looks like this – GoPBN.
Content – It is a piece of information published on a web page for the user. It can be an art, image, document, or article. The content can be original or curated (information collected from various websites and curated together in different words). It can be paid or unpaid depending upon the usage of that content by the users.
Content Marketing – Content marketing helps you promote your content across digital channels – Google, Facebook, YouTube, Instagram, LinkedIn, Twitter, etc.
Customer Persona – Customer persona is also known as a buyer persona. It is suggested to always write content for your audience and not search engines because your content should be able to solve problems in real-time. While creating content, always decide on a specific audience. This will help you know more about your market and reach your potential customers.
Featured Snippets – These are the pieces of information automatically drawn from the web pages. They help in quickly answering a search query at the top of SERPs. So, if you are ranking low but your content is included in a featured snippet for a search query, traffic to your website will increase drastically.
Fresh Content – Fresh content is the original content and is not a curated content. Such content is not published anywhere and helps generate more traffic to the website. Websites with fresh content have a higher chance of ranking in the search results as users do not have other sites to visit when they want the information about the keywords mentioned only in your content.
Headings – Heading is a title head of a page presented as an H1 or H2 tag with larger font styles to draw attention to.
Hidden Text – It is a process of hiding excessive keywords under one keyword or using white Text on white background, etc. It is against Google’s SEO guidelines, and if once found, the website can be penalized and banned forever.
List posts – A list post is a format for creating content for your page. In such posts, you mention all your information in a list of points. It helps in better user engagement and is easy to read. List posts allow you to skim through the content rather than word-to-word reading.
Meta Description – Meta Description is a short text (up to 160 characters) that appears below the title of a blog on the search engine. When a user searches about a keyword(s), the search engine reads up to that meta description and shows the results to the user accordingly. So, the blog writer must write a perfect description for the On-page SEO purpose.
Meta Tags – Meta Tags includes Meta Description and Meta Keywords. It is the part of the HTML tags, which search engine, uses to get better information about the website.
Meta Title – The title tag of your web page appears on the SERP when you rank. It tells users what the page is about.
Rich Media – these are the elements of your content that enhance user engagement. These are the non-textual elements on your page. These can include videos, images, infographics, maps, graphs, etc.
SEO Optimized Content – SEO optimized content or simply SEO content is any type of information that attracts traffic to your website. This content has to follow all the SEO guidelines and is highly interactive and unique in nature. This includes choosing the right keywords, including images, videos, animations, etc.
Title – The Title describes the meaning of the content or picture. A title should be relevant to the context because based on a Title, a user decides whether or click on that link or not.
Title Tag – A title tag is an HTML element used to describe the title in the browser and the search results. It should be precise and relevant to the content so that it ranks better in the search results if the user searches for the keyword mentioned in your title.
User-Generated Content (UGC) – As the name says, content is generated by users. For example, various blogs, vlogs, Wikipedia, forums, social media, etc. Other users also heavily rely on such content. The users can also earn money through advertisements placed on such content.
TECHNICAL SEO GLOSSARY
Accelerated Mobile Pages (AMP) definition – The Accelerated Mobile Pages Project is a Google initiative to build fast-loading pages for mobile users. So-called ‘AMP ‘pages are designed to load quickly while still including rich content such as videos, animations, and ads. The pages are powered by the AMP HTML framework.
Canonical Link / Tag – Canonical Link helps the search engine to prevent duplicate content, rank on the search engines. A canonical tag is added to the duplicate content pages, which makes sure that it does not rank while the original page does rank. It similarly redirects like 301, the rankings of the duplicate content link to the primary link.
Core Web vitals – Google has recently introduced a new metric in determining the site speed. These are the subset of web vitals and are applicable for all the pages. Three core web vitals are LCP (largest contentful paint), FID (first input delay), and CLS (cumulative layout shift).
Crawl Budget – The number of pages that can be crawled by the search bots within a given time limit is known as the crawl budget. As you know, it is the very first step to get your site indexed and have a chance for ranking. So, if the crawl budget gets wasted, there will be pages on your website that will not get indexed, and you will lose a huge chance to rank for those pages.
Crawler – A web crawler, also known as a bot or spider, is a program that automatically, on the World Wide Web, index the data or structure it.
CLS (Cumulative Layout Shift) – It is the shift that happens between various elements on the page. They can be very distracting and result in a bad user experience. After getting comfortable with a page layout, an element pops out of nowhere! This can get very irritating. CLS is used to measure the instability of content on a page before it fully appears.
Duplicate Content – A duplicate content is either completely duplicate or very similar to the material published on another internet site. Such pages are not trusted much by Google and hence are ranking poorly in the SERPs.
FID (First Input Delay) – It is the time between the click of the user on your page and the time taken to actually interact with the page. It includes the user’s first interaction with the page. This happens when something responsive appears on the page. The time taken for this is usually in milliseconds.
Google XML Sitemaps – XML sitemaps are the files that help a URL to index better on a search engine.
Index – Index means adding a web page to the search engine results page.
Indexed Pages – The Search Engines already index the indexed pages.
LCP (Largest Contentful Paint) – it is the time taken by the main element on the page to get fully loaded. This element shouldn’t exceed the screen size. They include images, banners, video poster images, etc.
Page Speed – The time taken by a page to get loaded known as page speed. It is one of the ranking signals on Google. Better the page speed, the better is the user experience. Good page speed also saves the crawl budget, as search bots can load the pages fast.
Redirect – When a user enters a URL or clicks on a URL, he is automatically redirected to the website.
Robots.txt – It is a file of your website which lets search engine bots understand that which part of your site should be indexed and which part should be kept hidden with the admin.
Sitemap – A Sitemap is a structured page or document which helps the search engine or webmasters to know about the proper flow and structure of the website to help them to index and rank better in the SERPs.
Technical SEO – Technical SEO is the process of making your site technically sound. It means fixing all the technical issues that can impact a site’s ranking. It includes factors like page speed, mobile-friendliness, easy crawling, etc.
Top-Level Domain (TLD) – Top-level domain is the last part of a domain name. These can be generic or country-specific. For example:
.org (for an organization)
.edu (for educational institutions)
.gov (for government websites)
TTFB (Time to First Byte) – It is the time taken for a page to load its first byte. Or, it is the time taken by the browser to receive the first byte of information from the server. It is usually in milliseconds. It’s done in three parts, making a request from the server, information processing, and response.
URL – It is a short name for Uniform Resource Locator. It is a web address of a website on the World Wide Web. For example – www.ahrefs.com
Website Speed – Website load speed refers to how quickly a webpage loads for users. In 2010 Google announced that website load speed is now an official ranking factor.
XML sitemap – It is a file, and its function is to collect all the URLs mentioned in your blog under one roof. It collectively helps Google to let your website get indexed and rank better in the search results.
301 – Moved Permanently – It means that a web page that you are trying to access has been redirected to another web page automatically. So if you are visiting a link whose URL has been changed, it will be automatically redirected to the new address by the search engine. This element is known as permanent redirection.
400 – Bad Request – It means that the server could not process the request sent by the user. The data was malformed; that is, it didn’t follow the HTTP protocol properly. So the user should modify the data link accordingly to the correct version to be able to visit that particular link.
404 – Not Found – It means that the web page you were trying to visit could not be found on the server. It can happen for various reasons, such as The web page you were trying to visit was removed permanently, or, The web page has moved its URL to a new one but forgot to change it on the server accordingly. So the web page could not redirect to the new link automatically, or, You could have typed an incorrect URL.
LINK BUILDING GLOSSARY
Authority Sites – Authority sites are the most trusted sites. When any website gets a lot of internal links, it may be due to the excellent quality of content or when the readers already trust you; you tend to become an authority website. Neither does this happen overnight, nor does it generates a lot of money in the earlier stages? When you get many incoming links from other authoritative and trusted websites, even Google will trust your site more.
Backlinks – Backlinks simply means earning the links back to you. It is also known as an inbound link. When other sites give links to your website on their blogs, Google tends to trust you more. The higher the trustworthy and relevant backlinks, the more are your chances to rank well in the SERPs. Backlinks are one of the most important factors1 for Search Engine Optimization.
Broken Link – A broken link does not work at all due to many reasons such as Typing error in the URL or when the website has changed its domain name, or when they host the target page, which no longer works. This causes the 404 error, causing the web page not to work.
Co-citation – when two websites share similar content because they both have been mentioned on one common website, it is known as co-citation. By sharing a common mention, it does not necessarily be a keyword or a link.
Deep Link – A deep link is a link that redirects you directly to the particular page and not to the main / homepage of that website. Deep linking is good for the SEO purpose as the search engine tend to trust such sites more and helps them to rank better.
Disavow Backlinks – Disavow means to deny something. If you do not want any backlinks or incoming links from any specific websites, you can inform Google, and it will not consider that particular link which ranking your page on the SERPs. As backlinks are crucial for any website, certain bad backlinks can create trust issues in the eyes of Google, which can stop you from ranking your page higher on the search engines.
Do follow links – By default, all the links are do-follow. It will be crawled by bots and adds value to the page it has linked to. These can help in boosting your search engine rankings.
Domain Age – it simply means how old your domain is. It also helps in determining the value associated with a website. It is natural that if you have an old site, people tend to find it reliable and have quality content. This will also help in bagging good backlinks.
Editorial Links – An editorial link is a link that is earned by having good content on the website and due to the good marketing of the content or the site. Such links are not paid for or are not directly requested but are earned because of the great work was done by the owner. Google loves such websites and highly trusts them. Google also helps them to rank better in the search results.
External link – the External link is a link that takes you to a different domain link.
Guest posts – Guest posts mean producing content on someone else’s website with the same niche as yours. This tactic helps in generating traffic for your website. It also helps in building good relationships with your competitors.
Inbound Link – An inbound link is an incoming link to your site from another site. If a well-ranked Google website links to your sites, there are high chances that Google will trust you and rank your page better.
Internal Link – An Internal link is a link where a hyperlink is added to the content, redirecting to another page under the same domain.
Link – A link is a text that can be clicked. Once when the user clicks on a link, the current page will redirect to another web page that could contain content or an image.
Link Bait – A provocative or mysterious content specifically published for targeting a large audience to increase the website’s traffic and to attract more incoming links.
Link Building – It is a process of obtaining quality incoming links and backlinks to help your website to rank better in the SERPs. It is tough to cumulate quality links because to get them because, for that, you should publish amazing content.
Link Co-occurrences– It refers to the placement, gap, and a number of times similar keywords have been used on various websites.
Link Farm – It means that a group of websites interlinks to each other to manipulate the search results and rank high in the SERPs.
Link Juice – Link juice is a higher ranking factor when one quality website passes few links to another site.
Link Popularity – A measure of the number of backlinks or incoming links a website has.
Natural Links / Natural Listings – Also known as Organic Search Results, are not paid in any form. Such websites appear on the top pages of the search results, which are not manipulated or dominated by any users. It is a simple organic listing.
Nofollow – Nofollow tag is a form of an order given to Google or any other search engine that specific links should not be taken into consideration for ranking the page. It can be added to the HTML version of the link by adding rel= “nofollow” after the URL tag.
Noindex – Noindex is an HTML version in the form of an order given to the search engine bots to not index the page or the specific link.
Organic Link – An organic link is a link that is not paid or authorized for and is displayed to the users only because the search engine bots trust them to be natural.
Outbound link – Outbound links are the links that are redirected to the URL of another domain name or a website.
Paid Linking – Paid links are the backlinks that your site acquires by paying for them. This is against Google’s webmaster guidelines and is highly discouraged.
Reciprocal Link – Two websites mutually decide and interlink each other to gain some rankings in the search results.
Resource Pages – These pages are specially designed to include a list of external links. For spreading awareness of your business, it’s always a good idea to get your page included on such pages. They help massively in link building. The purpose of resource pages is to share links to great content.
Skyscraper Technique – It is one of the most common link-building strategies. Look for the pages that write around the same topic as yours. Track all the page links they have mentioned on their page. Try creating better content than these pages so that you can replace their link and get your mention.
Text Link – It is a simple HTML text link. When you click them, it redirected you to the specific page mentioned in the link.
MEASURE SEO SUCCESS GLOSSARY
Bounce Rate – It is the percentage of visitors who visit your site and then leave away quickly after sticking to just one page. It means that they bounced away quickly. So the higher the bounce rate, the lower the chances for your website to rank. And, the lower the bounce rate, the higher the chances for your site to rank. So, make them stick to your website by publishing great content or by offering amazing products with amazing features at lucrative prices.
Dwell Time – It is the time a user spends on your page from SERP before going back SERP again. It is calculated with respect to the results page. For example, you clicked on an e-commerce website on clothing from the results page. After this, you visited various sections like winterwear, uppers, accessories, etc. After spending 3 minutes on the website, you return back to the SERP. Here, 3 minutes in your dwell time.
Organic CTR – Organic CTR (click through rate) is the % of people who click on your result in the search engine results page. Higher CTR brings more traffic to your site and will indirectly boost up its ranking. It’s the first step for turning visitors into customers.
Pogo Sticking – It is a type of user behavior in which users leave your page after visiting it and go to some other competitor’s page. For instance, if you clicked on a page for “cake recipe” but does not find it interesting, you hit the back button and click on some other page on the same query. This is pogo sticking.