15 Reasons you should Learn Digital Marketing in 2024
Have you ever wondered… Why is everyone talking about digital marketing so much?
Well, i’ll try to explain ‘why’ first, before I come over to the digital marketing definition.
With over 560 million internet users, India is the second largest online market in the world, ranked only behind China.
By 2021, there will be over 600 million internet users in India.
Despite the large base of internet users, only 34 percent of the indian population could access the internet in 2017..Even then, this was a big increase when compared to the previous few years, when internet penetration rate stood at approximately a little over 10 percent.
Let’s have a look at the graph to understand the growth in a little more depth:
As you can see in the graph—In 2018, India had over 480 million internet users across the country. At present, 759 million are ‘active’ internet users, accessing the internet at least once a month. By 2025 the number is expected to grow to 900 million. (Source: thehindu.com).
Likewise the advertisers’ spending is increasing in digital marketing to target the ever growing user base. Hence there’s a need for a large number of digital marketers and their demand is only going to be growing with each passing day.
What Do You Learn in Digital Marketing?
Now for the people who don’t have any idea about digital marketing… Well, digital marketing is all about promoting your products/services on digital platforms like google, facebook, instagram, youtube, twitter, linkedin, bing, pinterest, yahoo, tiktok and many more.
With digital marketing, you get to learn different ways to increase visitors on your website, mobile app, youtube or other social pages.
So let’s say if you’re dreaming of becoming a youtuber or a blogger or an influencer then this dream can’t be achieved without learning digital marketing skills.
I’d even say digital marketing skills are required also for people seeking jobs. Because these days many hiring teams prefer to scroll through your linkedin profile or other relevant social profiles first before considering your candidature for the opportunity.
Since now you have a little idea about why digital marketing is the most talked about topic these days and what exactly a digital marketer’s job has to be.
So let’s look at the list of my top 15 reasons why you should consider yourself for a digital marketing training–You can’t afford to miss out on any of them since all of them are well thought out:
1. Easy To Start A Career
I have heard a lot of people talking about having a technical knowledge like coding skills is required to become a digital marketer. Well, that’s not true.
Anybody coming from any background, be it housewives, students, or any persons with or without having any skill, can become experts in digital marketing.
You don’t need any sort of degree as well to make yourself known as a digital marketer.
If you think you will enjoy the puzzle of websites and things then a digital marketing career is for you.
2. Large Numbers of Jobs
In fiscal year 2019, the total digital advertising expenditure across India amounted to over 160 billion Indian rupees. This was estimated to go up to almost 540 billion rupees by fiscal year 2024, marking a 28 percent growth rate in digital ad spends (Source: Statista.com)
If we talk about digital marketing careers in India, the opportunities are going to be limitless in the coming months.
The Indian digital media segment is set for a commotion with growth expected to reach INR 24,920 crores by 2021; with digital ad spend expected to grow at 23-28%.
We shouldn’t forget that India has a large and growing millennial population – young, tech-savvy consumers with rising earning potential and disposable income. And today with the government pitching in with the Digital India Movement, infrastructure has been developed that even villages have access to the internet.
According to an ET report, job opportunities in digital marketing are expected to reach approximately 1,50,000 by the end of 2020.
3. A Wide Variety of Jobs
Hiring trends shows there are a variety of jobs opportunities from Content marketing to Search Engine Marketing, Social Media, Paid Marketing Email Marketing and the list goes on (Source: Various news websites).
Here comes one of the best benefits of the digital marketing sector – that you have a plethora of career options when it comes to choosing a job or starting on your own.
With the digital marketing skill set, you get options to explore your interest in SEO, social media marketing, SEM, PPC, content marketing, email marketing, video marketing and much more.
And not only in terms of jobs but also, you can make a handsome earning as a freelancer digital marketer.
4. Salary Potential
According to Upgrad, the average Digital Marketing Manager salary in India is INR 6,03,220.
Skills in Search Engine Optimization, Social Media Marketing, Online Marketing, Search Engine Marketing and Google Analytics are correlated to pay that is above average.
Based on our research including our experience with 200+ participants of our digital marketing training programs since 2016, I am sharing with you profiles, years of experience and salary range (annual in lacs) for digital marketing professionals in India:
5. Digital Marketing is A Mandate Skill, Not An Optional Skill
Digital marketing skills have become as necessary as knowing a language to communicate. People who have started learning digital marketing skills have realised that digital marketing skills can be applied to any type of profession.
Digital marketing activities should never be constrained to digital marketing alone. Rather it runs through the entire organisation.
No matter what type of business you are into. Whatever services/products you have can’t be sold without marketing help. Traditional marketing is going out of phase in today’s digital age.
So I believe we are not left with a choice here.
6. Start Today To Become Tomorrow's Business Owners
First time I heard about digital marketing in 2013. I am owning two successfully running startups as of today. I laid down the foundation for my first startup ‘Ad School Master’ in 2016 and 2019 was the birth year of my second startup ‘Airifier’.
Honestly speaking, I wouldn’t have founded any of the startups had it not been for my digital marketing skills.
Having digital marketing skills empower you with innovative and creative thinking. It makes you a solution finder. Nothing can stop you from starting on your own if you have gained skills of marketing and selling services/products.
7. Work Remotely
Have you heard about some professionals who travel and simultaneously work? And they also don’t need to apply for leaves for going on a trip. All they need is a laptop with an internet connection to roam around freely.
I’m also writing this blog during the toughest time of corona virus. As COVID-19 scare shuts the world down for business, digital marketing industry is proving to be one of the few backbones constantly bridging the unprecedented gaps have occurred.
No doubt our revenue is affected but we’re getting even more inquiries because the entire world has gone completely dependent on technology.
Yes, that’s the beauty of the digital marketing profession that it never goes on a leave. However if you really love your job then work doesn’t seem like work.
You can easily keep a balance in your professional and personal life.
You can work from even the remotest part of the world provided you got an internet connection.
In a nutshell, it gives you full freedom from a regular 9:00 am-5:00 pm chair-desk life.
8. Become Technical and Creative
The best thing the digital world does to you is that it makes you a tech-savvy person.
And hands on experience in technology not only gives you freedom to start solving problems on your own but it also pushes your mind to do it in the simplest way possible.
Hence you also end up becoming creative with each passing day.
9. Drive Traffic to Your Site
You must have heard it many times that data is the new oil.
Google makes over 150 billion dollars in a year. Because it has the world’s largest traffic.
Driving traffic to any digital platform is the most in demand skill set today. And you can’t learn that without getting your hands dirty in the digital marketing domain.
Digital marketing will teach you all possible ways to attract traffic to your site and social accounts. The skill you can use to drive sales on your site.
10. Stay Ahead of Your Competition
You may be in any industry but having a digital marketing skill set will definitely make you stand out in the crowd. It gives you an edge over your competitors.
It’s hard to imagine a life without the internet in today’s world.
A professional who has skills of bringing traffic through digital platforms will always be placed higher than others. A digital marketer can also become a blogger or start a youtube channel.
11. Become a Global Certified Professional
Digital marketing training makes you an internationally accepted professional.
Google, facebook, instagram, twitter, youtube, pinterest, tiktok and the list goes on… are companies with their global presence. And mostly digital platforms function alike for example based on algorithms.
Your digital marketing skill set and certificates are valid across the world. You can provide your digital marketing services to any country sitting at your home.
Digital marketing knows no boundaries.
12. Digital Marketing is Evolving
You buy a phone today and six months down the line you realise that your phone’s technology is obsolete.
Technology is evolving and so is digital marketing.
Working on different projects with a variety of professionals is a part of the regular routine of a digital marketer.
You get to learn and unlearn several new things almost each day.
13. Better than an average MBA
Digital marketing is constantly evolving and books can not keep up with the technology that’s upgrading almost every day.
Having an average college MBA degree won’t get you placed in your dream job in the times of cut throat competition.
On the contrary, learning digital marketing will help you require a prerequisite skill set.
14. Affordable and Worthy
Learning digital marketing doesn’t demand you to invest the amount of money as it’s required to pursue an MBA degree.
Digital marketing gives you better output and opens the door to better job prospects at an affordable price.
You don’t need to join any college to start learning digital marketing and while sitting at the comfort of your home you can actually learn to get things done practically.
15. Become an Entrepreneur and Expand your Business
Digital marketing skills definitely motivates you to become an entrepreneur.
The thought of starting something on your own rather than using your digital marketing skills in generating revenue for your clients certainly comes to mind.
And digital marketing has made business expansions really easy. Sitting at your home you can sell your services/products in any part of the world.
But as an entrepreneur it’s become your responsibility to let yourself educate on the potential of digital marketing. Because in-today’s times scaling-up any business is just not possible without making a good digital presence.
That's why I created a video tutorial to help you kickstart your Digital Marketing career...
Likewise we have to learn a language to be able to express our thoughts clearly with each other.
In the similar manner, digital marketing helps us to communicate the right message with the right audience at the right time. And it’s no longer only specific to a kind of business or profession. Rather every business or professional needs it to sustain in the digital time.
Learn now and lead or learn later to follow.
So what you are going to decide?